Dell Computer Corporation Case Study Example | Topics and Well Written Essays - 2750 words

Dell Computer Corporation - Case Study grammatical caseThe course of instruction 1986 was a memorable year for Michael Dell and his corporation when Dell entered the European market. By the year 1989, Dell acquired sales of $50 millions. The last quadruple quarters earned revenue around $57.9 millions2. Dell eternally aims to deliver the innovative technology and services. This company sells the maximum number of systems than any other ready reckoner company.The main principle of Dell is selling computers claimly to the customer. In this way, this company can understand the needs of their customers in a much better way. This direct business model3 eliminates the middlemen and hence reducing the cost and season. The strategies of Dell enable it to offer the best possible systems and services at the most reasonable prices. Dell always launches the latest relevant technology much earlier than its competitors.Dell always has everything to satisfy its customers needs at the most re asonable price. The direct linking with the customer is the primeval to success of Dell. The processing quantify is much better than any other competitors with the use of information system. ... The direct linking with the customer is the key to success of Dell. The processing time is much better than any other competitors with the use of information system. The customers are getting the advantages of one-step shopping system for all products and services. They can directly pertain the company with a phone-call or internet and this company is always ready with an instant response. It is clear that Dell will continue to put its efforts in revisal to drive the inventory down by increasing its velocity up to the most possible rate. 1.2 ExpansionDell formed its largest workforce in the year 1998 by recruiting 16,000 employees in central Texas. 4500 employees were hired for its European unit in Ireland. By that time, Dell was ready with its 5 arranges, Malaysia, Ireland and three in Texas. Its sixth plant was in China and seventh in Brazil. At present, dell has around 78,700 employees4 in all units.Chapter 2Strategies2.1 Build-to-Order strategyThe key strategy of Dell was build-to-order. node were free to order their PCs directly to the manufacturing floor of the company where various process like assembling and testing were done before shipping the order to the customer. The time taken by the company to deliver the product was just 4-7 days.Due to this strategy, Dell managed to eliminate the resellers and other middlemen and linked directly to the customer. This profit was returned to the customer in the form of lower costs. Linking directly to the customer