Broadcasting in the UK Essay -- Television TV Antenna Digital Essays P

Broadcasting in the UK Introduction: Broadcasting, the transmission of information by radio or television, is a major factor affecting the television industry today. Broadcasting is currently achieved through analogue, a system that has existed since television began in the 1940’s and 50’s. "Analogue converts sound and pictures into waves, which are then transmitted through the air and picked up by our rooftops or indoor aerials." But, because of rapid technological advances in the modern era, analogue will soon be obsolete, and is presently in the process of being replaced by digital broadcasting, the new form of broadcasting that "turns pictures and sound into computer language, which changes one’s television into a form of computer, so that it can connect to the Internet, take interactive programs, and carry many more channels," all of which cannot be accomplished through analogue. As modern technology grows, the television industry is introduced to major issues, such as low consumer confidence, analogue switch-off difficulties, and the lack of technical skills. And unless these problems are resolved soon, they will lead to the collapse of the television industry. Lack of skills: Concerns associated with employee technical skills is becoming very common in the digital TV industry. The industry fears that its employees may lack the advanced technical knowledge required for the future. Its major concern right now is to find the right people with the right skills to effectively implement future strategies. Digital TV companies must become much more competent, innovative and creative, which means that its employees must be willing to develop themselves and their company in order to sustain the industry. As many are aware, IT skills will be very essential to the well-being of the industry. Because a number of shoppers today are already purchasing products online – and Internet access via digital TV exists, advanced IT skills are definitely required for the future health of the digital TV industry. However, since the demand for specialist IT skills is increasing and the human resources are limited, there exists a shortfall – one that appears to worsen . It has been reported by e-commerce consultancy, Spectrum Strategy, that over 850,000 e-business jobs could be created in Britain by 2003. But unfortunately, due to skills shortages, the digital TV indu... ...emove public confusion. However, ONDigital and SkyDigital have also pursued a common plan. Both companies have negotiated a plan with the UK Parliament to aid their shared issue. But unfortunately for both, Parliament has not yet conducted any of its promised public info campaigns. Conclusion: In conclusion, the future of digital television is unpredictable. Who knows where our high-tech society will end up next? Because technological advances are happening "right before our eyes," the TV industry is forced to "keep up with" modern technology. If this cannot be accomplished effectively, the industry will experience its gradual downfall. The UK government must help the industry "stay on track" and ensure that its products are agreeable to public interest. But in order to do so, Parliament must take a serious stand on the issue and motivate itself to promote public awareness of the benefits of converting to digital TV. If Parliament fails to play an "active" role, results for the television industry will be extremely negative. Not only will this give the industry a "bad" reputation, but it will also cause the Parliament itself to have a long-term negativereputation as well.